James Prendamano, Founder, CEO, And Broker
Over his long, eventful career, James Prendamano; a veteran broker, founder, and CEO of PreReal™, Prendamano Real Estate, witnessed firsthand the real estate industry undergoing immense transformation. He often observed that agents and brokers were not evolving at the same rate as the industry.
As digitalization swept through the industry and digital channels became primary sources of leads, dealmakers, especially veterans, needed to be equipped with the necessary skills, digital tools, and knowledge to adapt to these changes.
“It’s no longer enough to be a great dealmaker, you must be a digital marketer as well,” says Prendamano.
Recognizing that dealmakers are typically not marketers, Prendamano realized the need for distinct marketing and sales divisions. At this juncture, he resolved to enable dealmakers to negotiate and cultivate their client base and steer clear of having their finger on the pulse of algorithms and lead generation technologies.
With a focus on achieving the same, Prendamano founded PreReal™, Prendamano Real Estate. The firm combines the best elements of a local brokerage while leveraging its proprietary software platforms coupled with the best of the digital lead generation sites to deliver the most qualified leads possible to the dealmakers.
However, developing these processes was not easily achieved.
Behind the scenes are the intense trials and errors Prendamano and his team conducted to truly deliver excellence to their clients.
Real Estate Transactions Made Easy
In an attempt to retain the principles of traditional brokerage and deal-making, Prendamano turned the conventional model of marketing upside down. He established a separate digital marketing division to get more eyes on properties, identify the right audience, and serve ads at scale, removing lead generation from the purview of dealmakers.
“Individuals do what they love exceptionally well,” states Prendamano. “By keeping the dealmakers and marketers in their respective gifts, everybody is happy, creating a more efficient process.”
Prendamano and his team then developed their proprietary platform that allows buyers and sellers to seamlessly and effectively check properties.
“Is my property getting premier placement?”
“Is it visible to a large audience?”
“Is it easily searchable on the website”
These are some of the pressing questions sellers have that PreReal™, Prendamano Real Estate effectively addresses.
PreReal™, Prendamano Real Estate has developed a program as part of its marketing package where agents can Seamlessly and effectively search for properties by filling out a form and answering a few questions. PreReal™’s, Prendamano Real Estate marketing team then develops blogs for respective properties, and the creative team generates promotional videos for the listings and pulls out micro-content. These blogs and videos are posted online, enabling them to gain maximum exposure, thereby increasing their likelihood of landing in a buyer's ecosystem. The platform brings immense value to agents, buyers, landlords, tenants and sellers alike.
By Keeping The Dealmakers And Marketers In Their Respective Gifts, Everybody Is Happy, Creating A More Efficient Process
Unlike the competitions websites, which lump together all property types, PreReal™’s, Prendamano Real Estate platform is built with a pre-sort functionality that breaks down the listings from the MLS IDX feed and internal office listings, then sort them into distinct one-click tiles based on typology. This searching-made-easy system allows buyers and tenants to search only the specific typologies they are interested in. Retail for Sale, medical for Sale, office space for lease, manufacturing for lease, etc.–with one simple click on the respective typology tile. Interested home buyers can also search for single-family, two-family, condo, or co-op properties at the click of a button and gain access to all the necessary information in the form of a feed. This makes it seamless for buyers to find the property of their choice and saves them their most precious commodity—time.
Though seller- and buyer-centric products exist in the market, they often don’t consider the needs of real estate agents and brokers. This scenario has led to the development of numerous digital platforms that are often clunky, inefficient, and do not cater to dealmakers.
Prendamano and his team of seasoned developers are bringing a paradigm shift in the aforementioned scene by taking into account the requirements of deal makers, including lead generation, operational workflow, CRM integration, and other ancillary elements. This collaborative process–involving deal makers, marketing professionals, and developers–has led to the success of the PreReal™, Prendamano Real Estate platform and enabled users to stay on par with dynamic market trends while remaining rooted in traditional methods.
To successfully embody long-term sales opportunities, deal makers need adequate and quality leads keen on buying or selling properties. However, generating qualified leads is more challenging than it seems.
Businesses often run generic ads across digital channels that flood their inboxes with hundreds of responses. Usually, only a small percentage of these leads are qualifiable.
PreReal™, Prendamano Real Estate addresses this challenge with its marketing services, which guarantee higher conversion rates than industry standards. The team spent a great deal of time determining the optimum time to post, the type of imagery and content to use, the platform to target, and more. The marketing team emphasizes keywords and tags, develops appropriate content, delivers the most effective ads, and ensures high click-through rates. This way, PreReal™, Prendamano Real Estate is delivering the highest quality leads in the most efficient manner possible.
Our Secret Sauce Is To Educate Ourselves And Improve Constantly. It Is Our Way Of Delivering Value To Our Clients
“We experimented with automation, AI, ad placement, and various digital platforms and decoded the lead generation issue. By taking away this aspect from deal-making, we empower agents to focus on building trust, connecting with clients, and honing their skills as professional realtors,” adds Prendamano.
The platform is scalable and can be used by dealmakers to enter multiple unexplored markets and expand their footprint. Realtors can use the platform to rebrand themselves according to needs and centralize their marketing efforts. PreReal™, Prendamano Real Estate is developing the platform’s automation capabilities and centralizing all processes as part of its current endeavors.
Similar to market conditions, businesses, in many scenarios, face changing economies or pivot to different strategies, compelling them to reevaluate their business goals and real estate portfolios. At this juncture, PreReal™, Prendamano Real Estate enables property owners to maximize their asset’s value with its real estate portfolio optimization services.
Unlocking the True Value of Assets
Whether an enterprise providing services across the country or a nonprofit with unimproved properties,PreReal™’s, Prendamano Real Estate RPO services enable it to transform non-performing assets into active income sources and improve returns, helping them achieve organizational and financial goals.
The RPO service is a unique asset management program where the experts analyze existing asset portfolios, recommend cost-saving measures, and help businesses identify additional revenue sources. PreReal™, Prendamano Real Estate has consistently proven its ability to reduce the cost associated with new locations, effectively negotiate lease or sales agreements, and cost-effectively maintain existing assets.
With such customer-centric RPO services, PreReal™, Prendamano Real Estate has enabled many organizations to unlock their assets’ value in even the most challenging economies.
The RPO program is also serving PreReal™s, Prendamano Real Estate commercial clients. On the heels of the pandemic, PreReal™’s, Prendamano Real Estate team maintained existing tenancy, executed leases to keep cash flow up, and helped the client sell the properties even before they hit the open market.
On the residential side, the experts helped a client list and sell their property quickly in the face of rising interest rates. The client was contemplating holding off until the end of the year, but PreReal™’s, Prendamano Real Estate team– by leveraging its digital assets, helped them sell at the optimum time at 80,000 dollars over the asking price. For an outsider, this well-organized sale may seem unfathomable, but for PreReal™, Prendamano Real Estate, it was just another day.
These customer success stories represent PreReal™’s, Prendamano Real Estate ability to proactively respond to changing market narratives and drive immense value from assets. The team’s dedication to constantly learn and evolve is what empowers PreReal™, Prendamano Real Estate to possess that.
PreReal™, Prendamano Real Estate has a weekly book club where the team stays updated with the latest trends in the industry, expands their knowledge base, adapts to changing scenarios, and applies the knowledge gained in day-to-day activities.
“Our secret sauce is to educate ourselves and improve constantly. It is our way of delivering value to our clients,” says Prendamano.
The agents currently on the PreReal™, Prendamano Real Estate team have closed over 1500 deals, leased more than 1 million square feet of commercial space, and effectuated more than a billion dollars in transactions in real estate. Their clientele includes some of the biggest names in the industry, including Goldman Sachs (GS: NYSE), BFC Partners, Walgreens, and Madison Realty Capital.
Throughout history, many entrepreneurs and problem solvers have successfully brought their ideas to life. Prendamano is an archetype of these entrepreneurs, transforming the U.S. real estate industry as we know it.